Marketing Yourself To College Coaches

  • The process of getting recruited to play sport in college has become very competitive, with a large number of high school hopefuls competing for a limited number of college roster spots. One of the most important components of ensuring that your recruiting process is a successful one, along with determining which schools are the right fit, is standing out from the pack and getting the attention of college coaches. This involves ‘marketing yourself’ to college coaches – presenting them with information that demonstrates your ability and creates interest in you as a potential recruit. Below are 5 key ways that you can market yourself effectively and grab a coach’s attention.

    1. Create Your Highlight Reel

    Coaches have limited time and resources available to travel and watch players in person. A highlight reel acts as your own personal advertisement and once sent to coaches, allows them to watch your best plays with the click of a button. A high quality recruiting highlight video of your performances will give the coach a good impression of your ability and what you might bring to their team. Learn more about how to make a great highlight reel here. ACA’s Individual Plans (now offered monthly), come with an innovative highlight reel editor that makes it easy to create high quality highlight reels in no time.

    2. Create Your Student-Athlete Resume

    A comprehensive student-athlete college resume will prove vital in illustrating to coaches your accomplishments, ability and likelihood of success in their program. This college resume should be written and organized to communicate both your athletic ability and academic fit within a certain college program. Your resume will be attached as a link or as a PDF in your personal communications with college coaches. For more information on how to create a great student-athlete resume, click here. The ACA Platform includes your very own Student-Athlete Resume, allowing you to input all of your most important information and then send this off to coaches as a link or PDF, strengthening your NCAA recruiting process.

    3. Attend Showcase Camps/ID Camps

    College Showcase ID Camps are becoming a very popular way for coaches to identify potential recruits to play a respective college sport. With so much going on during the year, many college coaches will utilize a popular summer showcase camp to energize their recruiting pool. Attendance at these camps allows you to put yourself in the spotlight and grab the attention of college coaches. When evaluating showcase camps, make sure that the colleges you are interested in are actually going to the camp in question. You can do this by researching each camp’s website, or using the ACA Platform’s Camp Search Tool which allows you to find all the camps that your Best Fit colleges are attending.

    4. Review Your Social Media Accounts

    Most aspiring student-athletes as well as the coaches they are trying to impress have a presence on a multitude of social media platforms including: Facebook, Instagram, Snapchat, and Twitter. Coaches are becoming more social media savvy and will probably check your profiles to gain a better understanding of your character and personality while they are evaluating you. As a result, it is critical that you make sure your social media accounts are appropriate and reflect positively on you! Read the 6 Do’s and Don’ts of Social Media here.

    5. Set Up Your Email Account For Success

    The college coach email process is a vitally important component of the college recruiting process. Before emailing college coaches, it is important to set up your email account for success by making it look professional. This involves choosing a good email account name, creating an email signature and more. Read here to find out how to set up your email account for success.

    The 5 steps above will help you to create some great recruiting resources and market yourself to college coaches, greatly strengthening your NCAA recruiting process. If you need any assistance with this process, or finding your best fit schools, communicating with coaches and more visit ACA For Individuals. ACA provides the technology and guidance required to effectively navigate the recruiting process from start to finish, and ACA’s Individual Plans are now available on a monthly basis (excluding ACA Premium).

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