Email is going to be your primary communication tool with college coaches during the recruiting process. Thinking strategically about how to email college coaches can be the difference between a successful recruiting conversation and a lack of response. Before you begin emailing college coaches, be sure to set up your email account for success. Let’s take a look at some email basics. Here are 6 things to keep in mind when emailing college coaches:
1. Don’t make the email about yourself
This might be the most important one! If you want to stand out when you email college coaches, don’t send a long list of your accolades and achievements…that’s what your Student-Athlete Resume is for. Instead, tell the coach about his or her school and program! Send a very personalized email that makes it clear to the coach that you have researched the college and are familiar with both the team and the academic programs. Telling a coach about his or her college shows them that you’ve done your homework, you understand fit, and that you’re truly interested in moving forward in the recruiting process. For a good email template read this post.
2. Email the entire coaching staff
Many players make the mistake of only sending emails to the Head Coach. Although this makes sense intuitively, the reality is that most Head Coaches are not involved with recruiting in the early stages. Any email that a Head Coach gets will often be forwarded to a Recruiting Coordinator or assistant coach responsible for managing recruiting for the program. Email the Head Coach and CC the entire coaching staff so that the Recruiting Coordinator will be sure to get eyes on your email.
3. Make sure the coach’s name is correct
If you are emailing the entire coaching staff, you do not need to include all of their names. Address your email to the Head Coach of the program and make sure to spell his or her last name correctly . Using a generic title like ‘Coach’ tells the coach that you don’t care enough to send a personal email, so always include his or her last name when first reaching out.
4. Keep your email brief – Remember – coaches are busy.
Coaches probably won’t look at your email for more than a minute, so keep it brief and to the point. It will take some time to compose an email that is both personal and concise, but it is worth the extra effort if you really want to stand out from the other recruits in the coaches’ inbox.
5. Attach your Student Athlete Résumé
Save your Student Athlete Résumé and attach it to your email as a PDF. Don’t paste your resume in the body of the email or it will make the message too long. Also, include your highlight video link in the actual email because college coaches will likely take a quick look if it’s easy to find.
6. Follow up!
Following up with a college coach multiple times shows that you care. If you don’t hear back after your first email, follow up within 7-10 days. Make your subject line ‘Just checking in’ or ‘Follow up’ in order to differentiate yourself in a coach’s inbox. For a good follow-up email template click here. College coaches are busy and receive a lot of emails, so persistence is key. When you do get a response — don’t delay — follow up promptly within 24 hours! Prompt follow up is critical to letting the coach know that you are serious about their program.
Communication during the recruiting process is a marathon not a sprint. Don’t be discouraged if you don’t hear back when you email college coaches at first. Email, wait, follow up, repeat. Be patient and pay attention to these guidelines and you’ll soon be in contact with the coaches at your Best Fit schools. Good luck!